The following excerpt of text is from the book, Making the Show Go, a work in progress
by Conrad E. Muller and Nora J. Percival.

Who is the promoter or producer, and what does a producer do?

The promoter finds the money, the act, and the hall. The promoter usually also hires the crew, although some performers and halls have their own crews. Most professional crews and performers expect to be paid at the show (or before it), and the promoter needs to be ready for this. Once the production is under way, the promoter has three primary jobs: keeping the show on schedule; keeping the show within budget (good luck!); and keeping everyone working together smoothly. The best way to ensure a happy crew is to see that everyone feels appreciated.

Choosing an act.
 
Choosing a date and time.
 
Choosing a venue.
 
Publicity.
 
Ticket sales.
 
Budgeting

Hospitality for the performers is the promoter's responsibility. Usually, the act will let you know what they expect in the way of refreshments. This is often negotiable, so if their requests seem unreasonable or difficult, don't just quietly accept them. However, be gracious. You want the performers to be in a good mood when they go on stage.

Stage passes and complimentary tickets are ultimately the promoter's responsibility, though the box office manager may actually give out the comp tickets.


All of Conrad Muller's work on this site is licensed under a Creative Commons Attribution-NonCommercial-NoDerivs 2.5 License.


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